Web of Science Author Connect
借助我们的营销和电子邮件数据库精准锁定并有效触达全球最具影响力的研究人员及发文作者
触达学术成果丰富且极具影响力的作者
若想面向行业顶尖的研究人员开展营销推广,或是为本机构招聘和引进新人才,Web of Science Author Connect能帮助您精准触及符合条件的高影响力学科专家群体。
触达正确受众
利用数据库中的400多万条联系信息,您可以自行定制广泛覆盖或准确定向的受众名单。多种细分选项还支持您根据各种参数定位目标受众。
开展全渠道营销,增进受众参与
通过电子邮件或各个社交媒体平台开展营销活动,也可以结合运用多种渠道并辅以搜索用户找回(display retargeting)来创造最广泛的目标受众接触点。
提升电子邮件营销绩效
利用图像、行动号召等生动内容打造个性化营销活动,以提高打开率和点进率。使用以当地语言呈现的内容来优化邮件发送,并再次推送您的营销活动,以实现更优效果。
利用高质量科研作者数据库精准锁定目标受众
精选可靠信息的科研作者数据库
我们的定向电子邮件列表以全面涵盖250余个自然科学、社会科学以及艺术人文学科的Web of Science核心合集作为数据来源,帮助您触达高产专家,并招募已在一系列可信出版物上发表过研究成果的科研人员。
经验丰富的服务团队助您优化科研作者营销活动
开展研究人员营销活动时,无论您追求的是广泛覆盖还是精准定位,我们的专业服务团队都能凭借多种受众细分和目标定位选项支持您达成营销目标、实现影响力最大化。
Web of Science Author Connect为您提供全面绩效数据
利用全方位电子追踪看板监测营销活动的绩效表现——通过详细分析打开率、点进率等指标衡量投资回报率。
我们了解科睿唯安的数据采集方法,由此可见,他们提供的联系信息可信度极高……这是一种真正的协作体验。Web of Science Author Connect 团队展现出极大的灵活性……
Ali Fox 剑桥大学出版社与评估部(Cambridge University Press and Assessment)人文社科全球营销高级经理
想进一步了解Web of Science Author Connect?
咨询我们的专家,了解面向发表论文的学者的全球营销服务。敬请通过电子邮件详述您的营销需求。
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